Coffee Bean Retail Experience Design for New York Starbucks Roastery
Project Overview
Starbucks Reserve Roastery is known for their self roasting coffee beans. However, due to the lack of advertisement for the uniqueness of the coffee beans, a large number of beans in the store are sold after the fresh period. A pinball machine has been introduced to add more playful and educational experience to the retail experience.
Field: UIUX Design, Retail Strategy Design, Industrial Design
Year: 2024
Duration: 4 Months
Type: Personal Project
Software Used:
User Interface
Idel Page
Beans Information
Play Instruction
Pinball Game Interface
Field Research
New York Starbucks Roastery
Key Takeaways
Starbucks Roastery provide a 45 minutes experience for customer to try out different types of coffee beans they serve. Cost $50 per person
Many customers tend to choose a random flavor of coffee beans as a souvenir. This decision often leads to the necessity of committing to an entire bag, regardless of their personal taste preferences.
Emilia
Coffee Bean Specialist
The Overall Retail Experience
Grind samples everyday for people to smell the beans;
Aroma may fade due to long exposure to the air;
Methods of effectively handling beans that are past their freshness include repurposing them for the creation of various types of drinks;
Recommend the coffee tasting experience in order to purchase the coffee beans you like.
Beans past their freshness will be further made into drinks that sells faster.
How can we design an experience that encourages customers to sample a variety of coffee bean flavors in a cost-effective and playful manner, while simultaneously boosting overall coffee bean sales to minimize the accumulation of surplus or aging beans?
The Process
Form Exploration
CAD Modeling and Rendering
Front View
Side View
Coffee Beans Storage
Dispenser, Cup Holder, Trigger
3D Printed and Assembled Scaled Model
Wire Frame
