Experience Design for Art Interpretation
Edible Perceptions
Edible Perceptions
This personal project mainly focus on designing an unique experience for people appreciating and interpreting art works. Art interpretation is subjective and can be influenced by personal experiences, emotions, and biases. By scanning the QR code next to the art piece, people can get a customized menu after answering few questions. This menu represent people’s interpretation of art works through taste and memory.
User Interface
Scan the QR code besides art works
Vincent van Gogh, Plain near Auvers, 1890
Main Page
Questionnaire
Menu Generator
Payment
Menu
User Interface
Scan the QR code besides art works
Henri Matisse, The Parakeet and the Mermaid, 1952
Main Page
Questionnaire
Menu Generator
Payment
Menu
Pop up Store Design
After walking through the exhibition, people will enter a Pop up store to experience the desserts on the menu. The pop up store will have three sections: kitchen, dinning area and gift shop.
Reasonable space arrangement, enjoyable customer experience and convenient assembly and disassembly structure are the goals of this design.
Top View
Side View
Dinning Area
Inspiration
Meret Oppenheim
Object
Paris, 1936
Oppenheim’s Object, a fur-covered tea set, elicits repulsion through tactile encounters, due to the fusion of information gained by our sensory organs .
Claude Monet
Water Lilies
1914-26
In MoMA, I sat surrounded by Monet's Water Lilies, feeling immersed in a pond of lilies. The intimate space made me hear birds, rustling willow branches, and water droplets. The pastel hues almost let me smell the sweet lily fragrance, akin to cotton candy.
How do people perceive art?
Reading affinity
People generally understand works of art in two ways, the work of art itself, and the label next to the work of art. Based on a research on psychophysiological and behavioral responses to descriptive labels in modern art museum, “following thorough descriptions, individuals exhibit prolonged engagement with artworks, their gaze becomes more exploratory as they seek out the elements mentioned in the descriptions”.
Even though providing detailed information about artworks does offer valuable advantages to individuals, the probability that people will participate in reading should also be considered. According to research article, How Visitors Use Exhibit Labels in the Art Museum, 25.5% of the readers are high affinity reader, 34% are low affinity reader and 40.4% are medium affinity reader.
Different Level of Understanding
Studies on high affinity readers show that their interest in art is the lowest compared with the other two, which further suggests that these people who are not experts in the field of art need to get information from text. Besides, it is very common for low and medium readers to have no comprehensive information about the understanding of artworks. For Exapmle:
Yi Chen
20 year-old, Illustrator
“There are so many words on the label, I usually just look at the title of the work and the period when it was created. The only works that attracted me to read the label were abstract artworks, like those of Jackson pollock. But often the textual interpretation of these works is also very abstract and obscure.”
Sharing perspectives
How do we remember a work of art?
Inerview
Tati Nam
25 year-old, Industrial Designer
“I prefer starting with the artwork itself. The initial impact of colors, forms, and composition often stirs my emotions and curiosity. Once I’ve absorbed the visual aspects, I turn to the label for context. It’s like unraveling a mystery; the label provides the clues that help me delve deeper into the artist’s intent”
Darren Hsing
31 year-old, Wood Fabricator
“I’m definitely more drawn to the artwork itself. For me, art is a deeply personal experience. I enjoy immersing myself in the colors, textures, and emotions conveyed by the artist. Labels, while informative, can sometimes feel like a distraction.”
Art interpretation is subjective and can be influenced by personal experiences, emotions, and biases. It is important to note that there is no right or wrong interpretation of art, and all interpretations are valid as long as they are reasonable, convincing, informative, and enlightening.
Design Objectives
An experience that allows people to engage more of their senses with the insights of the artwork
An experience that allows people to be impressed by the artwork
A platform that allows people to share their unique insights into art
